Susie, Author at socialwize - Page 2 of 3

How to reach the right audience on Facebook Ads

A U D I E N C E   B U I L D I N G

It is crucial when running ads that you understand the audience you are trying to reach as well as your existing audience. If you are running the Facebook Pixel (and I hope you are) then you have the ability to build lookalike audiences from seed audiences of your existing fans.

To understand these fans and check they are aligned with your ideal audience or customer, use Google Analytics to check your web visitors and use Facebook and Instagram Insights to understand your seed audiences there.

You may find if you have been running lots of promotions or (!) bought Likes and Followers, that you have attracted people who are not your usual and ideal person. In this case, your seed audience may not be good enough to build a lookalike audience from.

But unless you check first, you won’t know.

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How to get to know your Audience

A U D I E N C E   I N S I G H T S

 

Audience Insights is a tool within Ad Manager or Business Manager which gives you data about your audiences so you can examine them, plan interest-based campaigns and build relevant ads and campaigns.

 

You can understand:

  • your audience’s demographics
  • Page likes
  • location
  • language
  • in-depth Facebook activity information such as propensity to comment, like posts, share posts and ads they clicked on.

You can also put in an interest like ‘Frequent Travel’ and see what other pages the audience follows so you can build a reliable Interest-based audience.

Facebook Audience Insights

Try it! If you want to get into advanced Audience Building then I would highly recommend ConnectIO audience builder which I use for client campaigns.

 

👋🏻As always, if you would like help with your ads, either looking for someone with experience to take the burden away or some coaching to get you back on track then get in touch. I will offer a special series discount of 10% off any package if you quote SOCIALADS19

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Understanding Ad Accounts

U N D E R S T A N D I N G    A D   A C C O U N T S

 

Ad Accounts can be a little confusing when getting set up on ads. New businesses can set up one ad account and set up a payment from a credit card. Once they are established they can add up to 5 ad accounts and this can increase with spend.

 

I am going to refer you directly to Facebook’s advice if you are struggling with ad accounts.

Facebook Support:

“If you can’t add an ad account to a Business Manager:

 

  • The ad account you’re trying to add has already been added by another business. An ad account can only be owned by one Business Manager. Instead, you can request access to the ad account.

[If you are managing someone else’s advertising you must request access and not ‘claim’ an ad account – very important!]

  • You have already added a personal ad account to Business Manager.

[If you have been just boosting ads to date you may have a personal ad account and not a business one]

  • You can only add one ad account from your personal Facebook account into Business Manager.
  • Instead, you can create a new ad account in Business Manager for use for your business page or you can request access to another ad account if you are working in an agency capacity.
  • You’ve reached the 5 ad account limit for adding new ad accounts to your business. There’s currently no available option to request more ad accounts. Your ad account limit increases based on your advertising spend.

 

***Look after your ad account, if payments don’t go through this can adversely affect how the algorithm treats your ads – be warned and put in a backup payment method. Some people have 2 ad accounts in case one gets blocked for inappropriate activity.

 

👋🏻As always, if you would like help with your ads, either looking for someone with experience to take the burden away or some coaching to get you back on track then get in touch. I will offer a special series discount of 10% off any package if you quote SOCIALADS19

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Do you need Facebook Business Manager to run your Ads?

B U S I N E S S   M A N A G E R

Business Manager is a free platform to enable you to run and track your ads, manage your Pages and different ad accounts, and add an agency to help you manage your business.

 

If you only manage one page and one ad account it may not be necessary to use Business Manager but if you have more than one page then set yourself up.

 

The main benefit I see is that you keep your personal Facebook separate from your business Facebook and you can give access to other people who may need shared access to your accounts. The security features are also better to ensure you maintain control of your assets.

Start here: Business Manager

 

👋🏻As always, if you would like help with your ads, either looking for someone with experience to take the burden away or some coaching to get you back on track then get in touch. I will offer a special series discount of 10% off any package if you quote SOCIALADS19

What on earth is a Facebook Pixel?

F A C E B O O K   P I X E L

I can’t emphasise this enough – if you aren’t using a Facebook Pixel on your website then you are leaving money on the table when using Facebook Ads.

 

Do I need to say it again – get that pixel installed – either ask your web developer to install it for you or use PixelMySite plugin on WordPress – it’s really easy.  Log into your Ad Manager and got to Pixel and set one up – either email the code to your developer or copy it and install it yourself.

 

So what is the Pixel? It is a piece of code that tracks people who visit every page on your website if they are logged into Facebook at the time (which most people are)

If you are using Facebook ads then it is vital to be using the Pixel so you can collect detailed information about your website visitors.

 

You can then use this information to:

  • create lookalike audiences which are amazing for finding a new audience for your ads
  • you can use it to retarget your website visitors
  • you can retarget ecomm clients who ‘added to cart’ but didn’t check out  
  • you can track offline purchases where a sale is made over the telephone but still attribute some of the sale to a view of an ad
  • you can install custom conversions which track certain important events in the buying or lead gen process
  • you can understand your audience better by monitoring cart abandons and other actions

 

The pixel will allow you to monitor how successful your ads were and enable Facebook to optimise your campaigns to find the people most likely to convert or take an action.

Need help with your Pixel..?

 

👋🏻As always, if you would like help with your ads, either looking for someone with experience to take the burden away or some coaching to get you back on track then get in touch. I will offer a special series discount of 10% off any package if you quote SOCIALADS19

How to stop wasting money on Facebook Ads

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Stop wasting money

The start of a new month and as I have been hiding away for most of April, I thought I would run a series on Facebook Ads to help you stop wasting money on Facebook Ads.

I am very excited to be talking about Ads as they are my new love and the area of my business that is growing fastest. Oh, and for you Instagram lovers, Facebook Ad Manager is where you plan Instagram ads too.

If you aren’t convinced, I hope to give you some great reasons to run ads in the upcoming series but don’t miss the boat.

 ‘online advertising spend is expected to grow 9.8% this year, following on from an estimated 13.4% rise in 2018’ according to the Advertising Association/WARC Expenditure Report

Whatever your level of knowledge of #FacebookAds you are sure to learn something from this series so keep an eye out for the new blog posts.

B O O S T

This is normally the first step people take into Facebook ads, kindly aided by Facebook telling you your post is performing better than all others and persuading you to put some money behind it.

Boosting a post used to be pretty much a waste of money but now with some close attention to targeting, you can build a good audience.

HOWEVER, there are many limitations and you will soon understand why using Ad Manager is the way to progress your ad experience.

Using Ad Manager will enable you to set the correct objective for your campaign rather than the limited options on Boost. You also have better control over how your ad looks by adding important features like Headlines, Call-To-Action buttons, and better creative options. Not to mention the lookalike audiences and retargeting options through using the Facebook Pixel.

So before you hit BOOST, think about whether it is the right choice for you.

If this means very little to you then keep following and I will cover off all of these topics in the coming weeks!

 

👋🏻As always, if you would like help with your ads, either looking for someone with experience to take the burden away or some coaching to get you back on track then get in touch. I will offer a special series discount of 10% off any package if you quote SOCIALADS19

It’s here! The 3 ways I can help you in 2019

Is your To-Do List stressing you out?

Find out how I can help you in 2019 and give you back the time you need to run your business successfully!

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Book a Power Hour

A Power Hour is a bespoke 1-1 coaching session to run through specific issues you are having with your paid advertising across Facebook and Instagram. They can be arranged at short notice and enable you to resolve your issue quickly and not waste precious time trying to find the solution yourself. We can delve into your Ad Account to review your ads, troubleshoot your ad copy and audiences, advise on your funnel setup or just answer your long list of questions!

As these sessions are via Zoom I can work with you wherever you are and make sure the session is as efficient and useful for you as possible. To find out more about my Facebook Advertising options, visit this page

 

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Outsource your Social Media to an expert!

We offer different levels of support to your business from fully outsourced social media management, social & content strategy planning, audits, power hours and coaching packages. We are here to take away your headache by offering you flexible solutions to suit your needs.

If you want to know how you are doing then choose an audit to establish where you are and what you can do to improve. But if you are starting out in business, then invest time in working on a strategy to be the framework for your online marketing activity. If you have tried doing it yourself and don’t enjoy it or it leaves you feeling guilty that you dedicate no time to it, then consider working with us as an external marketing solution. If you love it but want to improve your skills or want some expert guidance then speak to us about bespoke coaching options.

Find the right solution here and get in touch!

 

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Looking for 1-1 coaching or workshops for your business?

Social media changes so quickly and unless you are working in this industry, you cannot be expected to keep on top of the platform changes, new ad products or trends.

Maybe you want to try something new on social media, like a new platform, or just want to be guided through a process. You may not have the skills within your company or just need a greater understanding of what social can do for your business.

I can offer bespoke training on a 1-1 basis face-to-face in Kent or via Zoom video and screen sharing as well as arranging workshops and company training sessions. Get in touch with your requirements and find out how I can get you or your team upskilled quickly. Read more here

 

If you would like to tick off those items on your To-Do List and hear more about how you can work with me in 2019, then book a discovery call with me now.

 

Book a Call

 

socialwize_facebookworkshop

NEW Workshop Dates: Facebook for Small Businesses, 8th November 18

Do you use Facebook for your business marketing? Are you confused by Facebook? Want to learn to use Facebook better? Are you managing a Facebook page and making no progress?

If you have answered YES to any of these questions then you need to BOOK A PLACE on our workshop!

BUY TICKETS HERE: EVENTBRITE

Come along to our workshop where you will:

~ Be taught how to set up your business Page correctly to attract followers

~ Understand how knowing your target audience is important and how to best engage with them

~ Learn about best practices for posting on Facebook and engaging with your audience

~ Get the lowdown on the importance of using video, the tools you can use to make them, including tips on Facebook Live and Stories.

~ Get to grips with the Facebook algorithm, how it affects your posts and what you can do to work with it

~ Introduce you to tools to schedule content to free up your time for your business

~Learn the basics of Facebook Advertising, boosting posts, a walkthrough of Ad Manager and core interest targeting

~ Understand how to set an ad budget and to reflect, refine and measure the success of your ads

WHERE, WHO, WHAT?

This will be an informal, interactive session which will include a presentation, group tasks and opportunities for questions.

This course is for the following people:
Small business owners, freelancers, and consultants. Anyone who would like to know how to use Facebook successfully for a small business!

**Please note this course will be held at the organiser’s house so it is an informal gathering and this has been reflected in the pricing of the workshop.

The course will be approximately 4 hours long and an optional 30 minutes for questions and practical advice.

The workshop will be hosted by Susie from socialwize and Lisa from Social Elements Media

Tea, coffee and light refreshments will be provided.

FEEDBACK FROM PREVIOUS WORKSHOP:

“Thank you ladies Lisa at Social Media Elements and Susie at socialwize who gave me (us) very useful information on Facebook for business today. Go girls go!” Body Stress Release Hertford

“Thank you to Social Elements Media and socialwize for a very useful & interesting course today.” – Lamburn & Turner

FAQs

What are my transportation/parking options for getting to and from the event?

Camellia House can be found between Leybourne Dell and Pullington Cottages, directly opposite the new school entrance in Benenden. There is some limited parking for about 6 cars in the driveway and additional parking on Rolvenden Road or Pullington Cottages.

What can I bring into the event?

Bring your laptop and phone where possible and ensure you have passwords for your Facebook account if you have set up issues

How can I contact the organizer with any questions?

Please email susie@socialwize.co.uk

Online Marketing Checklist

2018 Christmas Online Marketing Checklist

For many small businesses, the holiday season can contribute a significant proportion of revenue to the total annual sales. It is therefore critical to get your online marketing right for this important time of year! Follow our online marketing checklist to get it right!

I really don’t want to be talking Christmas already, but many online retailers are already focused on this period and even beyond it.

With the right planning, the holiday period can be a huge success for your business and here are 5 steps to help you on your way.

Social media is one part of an online marketing plan and I will give you detailed tips to help with that but remember it is important to focus time on all parts of your online marketing.

 

1. Marketing Plan

Spend some time planning out the next few months – this will not be time wasted.

Focus on how much time and budget you have to put behind this seasonal push. If you plan to spend money on advertising, how much will your budget be and what platforms are best to reach your target audience? Plan your resources over the period and whether you need to recruit more help or outsource some work.

Spend some time setting some realistic and measurable goals for your business, basing them on previous holiday seasons where possible.

 

2. Email Marketing

Email marketing can be a great way of reaching your audience, but it is often over-used so ensure that your emails are targeted to segmented groups and, as with all marketing, relevant to your audience. If you have a customer database or email marketing list, make sure you are GDPR compliant when contacting them.

 

3. Website

If you are an online retailer, now is the time to tidy up your website, clean up your product catalogue and ensure everything is functioning correctly.

Conduct an audit of your website and work through repairing broken links and ensuring your SEO is up to date. Use relevant search terms in your content and ensure they appear in your tags and on the page.

Make sure your opening hours, contact details, returns information and delivery commitments are up to date and that the site images are reflecting the holiday season.

 

4. Blog & Content Creation

If you have a blog page, now is the time to write some interesting content for your website, especially before you get too busy with orders! This content can be used on social media posts to drive people to your site all through the months up to Christmas so use it to promote your products or ideas.

Think about producing gift guides for him/her/kids, beauty guides to get you through Christmas party season or holiday recipes. Create whatever content is most relevant for your business and which will add value to your customer.

 

5. Social Media

Christmas is a great time to engage with your audience and customer base. Inject some festive fun into your posts and make sure you are on top of increased activity on posts and on direct messages. Increasingly people are using social media as the main communication with retailers so make sure you check your notifications regularly. Social media, as you know can be time-consuming but is definitely a great way of getting your message and product information out to your customer base.

 

  • Focus on your target audience – make sure you know your customer inside-out. Check Google Analytics and Facebook Insights to fully understand your customer demographics and establish how people are finding or reaching your e-commerce website. Focus your time and budget on that audience and check you are using the right social media platforms for your business. If a platform isn’t driving sales but you like using it, you may be wasting important time over this festive period.

 

  • Plan your advertising – Work out your advertising budget and what products are best for you to promote based on popularity, stock levels and revenue opportunity.

Take time to test copy and creative for your ads so every penny is well spent.

 

  • Facebook Advertising – Check you have the Facebook Pixel installed on your website, so you can use the full targeting functionality in Facebook Advertising.

Set up custom and lookalike audiences on Facebook Advertising for different product sets and customer groups. Facebook Advertising can be used across Instagram and the wider Audience Network if you are looking to grow your reach.

 

  • Google Adwords – If you are using PPC advertising, increase your bids over the holiday period to ensure visibility and update keywords and copy to reflect relevant search terms.

 

  • Build a content calendar – plan your social media content around the key shopping dates and generate new interest in your products by planning a good mix of relevant created and curated content.

Share interesting content like gift guides and stress-free Christmas ideas to ensure your audience is not just bombarded with Christmas commercialism.

Think about running a Christmas competition to increase engagement around one of your best-selling items. Just be sure to check the platform rules around competitions and follow them.

Use your posts to keep people up to date with the latest products and generate interest in best-sellers and trending products.

 

  • Scheduling – Social Media posts can be planned ahead using one of the many scheduling tools out there. Write your posts in advance and have them ready to post when you know you will be busy. This will save you a lot of time and stress. If you have never used a scheduler, try Facebook’s own scheduling tool which is really easy to use. Other companies like Buffer, Hootsuite and ContentCal has free plans for entry-level users.

 

Key Shopping Days 2018:

Do you know the key dates in the run up to Christmas – I have compiled a list for you to plan around:

  • 1st October – Buy British Day. Launched by Best of Britannia in 2014 to promote British retailers and producers
  • 31st October – Hallowe’en. Now a larger retail day than Valentine’s Day
  • 23rd November – Black Friday. Historically a US shopping holiday and viewed as the start of the holiday shopping season.
  • 26th November – Cyber Monday. Another US shopping tradition after Thanksgiving, often used for sale hunting.
  • 1st December – Small Business Saturday. Celebrating and supporting small businesses.
  • 15th December – Free Shipping Day. To encourage online sales ahead of the last minute rush
  • 25th December – the Big Day. Often online sales are seen starting now.
  • 26th December – Boxing Day. Seen by the majority as the start of the sales on and offline.

 

By spending some time now on our festive online marketing checklist, you will be well on your way to a successful Christmas period for your business!

Grab yourself a festive tipple to get you in the mood and happy planning! I wish you a successful Christmas!

xx

Susie Smith – Social Media Consultant

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For many small businesses, the holiday season can contribute a significant proportion of revenue to the total annual sales. It is therefore critical to get your online marketing right for this important time of year! Follow our online marketing checklist to get it right! I really don’t want to be talking Christmas already, but many […]

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Guest Social Media Blogger on Mama Makes Network

Mama makes Network logo

Mama Makes Network

I was really pleased to be invited to be a guest blogger for Mama Makes Network – a blog, community and events network for mamas with a creative side. I have been following them for a while and chatted in the virtual world and they wanted me to share some tips on how their followers could maximise their efforts on Instagram.

They offer great advice for creative mamas and host coffee mornings and creative workshops around London – be sure to follow them!

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5 tips on how to rock Instagram

You can find my 5 tips on how to rock Instagram in my guest blog post which was published last month.

Are you using Instagram and are you making the most of all of their image and video features? As Instagram is one of the fastest growing social media networks and predicted to dominate the market by 2020, it’s time to find out how to step up your Instagram activity!

Find my article here:

https://www.mamamakesnetwork.co.uk/blog/5-tips-on-how-to-rock-instagram