How to get to know your Audience

A U D I E N C E   I N S I G H T S

 

Audience Insights is a tool within Ad Manager or Business Manager which gives you data about your audiences so you can examine them, plan interest-based campaigns and build relevant ads and campaigns.

 

You can understand:

  • your audience’s demographics
  • Page likes
  • location
  • language
  • in-depth Facebook activity information such as propensity to comment, like posts, share posts and ads they clicked on.

You can also put in an interest like ‘Frequent Travel’ and see what other pages the audience follows so you can build a reliable Interest-based audience.

Facebook Audience Insights

Try it! If you want to get into advanced Audience Building then I would highly recommend ConnectIO audience builder which I use for client campaigns.

 

👋🏻As always, if you would like help with your ads, either looking for someone with experience to take the burden away or some coaching to get you back on track then get in touch. I will offer a special series discount of 10% off any package if you quote SOCIALADS19

.