How to improve your Facebook Ads with a targeted Interest-Based Audience

I N T E R E S T – B A S E D  A U D I E N C E S

So your business is looking to attract new customers? One way of finding a new COLD audience is by targeting them by interest and setting up a Saved Audience. It is possible to target customers by how old they are, where they live, what pages they follow, whether they have a family and so many more ways. Basing them on your company’s user personas will give you the best chance of finding the perfect audience.

Facebook tracks 256 data points on each user and these are used together to form a profile of you. When elements of these profiles match interest based targeting from a sponsored placement, they are shown an ad in their newsfeed.

The key to interest-based targeting is to test what works. You can set the interests quite wide and leave the audience size large and let Facebook find the right customers for you – this seems to be working well at the moment since iOS14 rollout. Or you can really niche down and find the specific person in a much smaller pool of people by using exclusions too. Really only testing will help you know what works for your business.

Let me know what works for you by leaving a comment below.

👋🏻As always, if you would like help with your ads, either looking for someone with experience to take the burden away or some coaching to get you back on track then get in touch.

BOOK A POWER HOUR WITH ME FOR £97ph email me