6-question Facebook Ads Quiz Results

Let’s see how you got on in our Facebook Advertising Quiz

What ad objective would you choose to drive people to a website?
A
Reach
B
Conversions
C
Traffic
D
Page Likes
The correct answer was Traffic. The Traffic objective is designed to drive people to your website or app.

 

What is CBO (launching in September)?
A
Commercial Budget Objective
B
Campaign Budget Optimisation
C
Customer Business Audience
D
Custom Budget Awareness
The correct answer was Campaign Budget Optimisation. CBO is where budget is set at campaign level rather than at ad-set. This will be enforced by September but is available now to test.

 

What length video ad can you run on Instagram?
A
up to 120 secs
B
up to 240 secs
C
up to 10 mins
D
less than 15 secs
The correct answer is up to 120 seconds

 

Traffic objective optimises your ad for..? (as default)
A
Link Clicks
B
Conversions
C
Landing Page Views
D
Reach
The correct answer is Link Clicks

 

What type of custom audiences can you not target?
A
Facebook fans
B
People who have filled in your lead form
C
Existing customer data
D
People who have engaged with your ad
The correct answer is People who have engaged with your ad. You cannot build an audience from this group

 

What can’t the Facebook Pixel do?
A
Measure the results of your ads
B
Drive more sales
C
Find people who have visited your website
D
Split test your ads
The correct answer is split test your ads. The Facebook pixel can help you track your return on ad spend, retarget customers who have shown an interest in your products and visited your website.

 

ARE YOU STUCK ON YOUR FACEBOOK ADVERTISING AND GOT SOME OF THESE QUESTIONS WRONG?

I can offer you a Power Hour at short notice and resolve your problems with Ads

I will request details in advance so I can prepare for our session to make the time together as efficient and useful for you. The great thing about a Power Hour is the potential to squeeze them in at short notice so we get you back up and running quickly.

We can cover:

  • Looking at Ad Manager to review your ads
  • Setting up your funnels
  • Troubleshooting ad copy and images
  • Or just helping you answer a list of smaller questions you have but have no one to answer them for you!

 

SPECIAL RATE FOR QUIZ DURATION  – Cost: £97 per hour / normally £120ph (minimum 1 hour and after that 30-minute increments are bookable in one session)