How to improve your Facebook Ads with Lookalike audiences

L O O K A L I K E  A U D I E N C E S


Have you built lookalike audiences yet?


You need to have the Facebook Pixel installed and then you are good to go. The pixel will need to have collected some data before it can realistically build out a seed audience to build a lookalike audience from. Best way to do this is run a Traffic campaign driving traffic to your website, maybe with an incentive in order to ‘season’ the pixel. Once this has happened, you can build audiences in Ad Manager under Audiences.


First you build a seed Custom audience and this can be done from:


✚Website visitors

✚Facebook or Instagram page fans, page, post or ad engagers (good  – post iOS14 update)

✚People who have viewed videos or engaged with posts or ads (good  – post iOS14 update)

✚Uploaded customer files like mailing lists (good  – post iOS14 update)

✚App activity

✚Event interest (good  – post iOS14 update)


Then you use this seed audience to build a new LAL audience – to do this you choose the country you want the audience from and the % of the countries audience – 1% being an audience that matches closest to your seed audience and this goes up to a very loose match of 10% (I recommend testing 3% and a 1% against each other)


This is a great way of finding a new COLD audience who look like your existing customer and should be tested alongside Interest-based ad sets to see what works best for your business.

For more bespoke help with this and improving your Facebook Ads results book a POWER HOUR from £97ph

Email me:  Susie


Do you need Facebook Business Manager to run your Ads?

B U S I N E S S   M A N A G E R

Business Manager is a free platform to enable you to run and track your ads, manage your Pages and different ad accounts, and add an agency to help you manage your business.


If you only manage one page and one ad account it may not be necessary to use Business Manager but if you have more than one page then set yourself up.


The main benefit I see is that you keep your personal Facebook separate from your business Facebook and you can give access to other people who may need shared access to your accounts. The security features are also better to ensure you maintain control of your assets.

Start here: Business Manager


👋🏻As always, if you would like help with your ads, either looking for someone with experience to take the burden away or some coaching to get you back on track then get in touch. I will offer a special series discount of 10% off any package if you quote SOCIALADS19

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May Offer on 1-1 Social Media Coaching

For May, I am offering 1-1 Social Media Coaching with a 15% discount off the usual rate of £75 per hour (min 2 hours). To take advantage of this offer, email me on to book your session into May.

What do you get from a 1-1 Social Media Coaching session?

Pre-session you will receive a short questionnaire asking you for information about what you would like to cover in the session. I will conduct a mini-audit of your platforms as they stand and prepare for your session.

What happens in the 1-1 session:

The session can be held in your home, office, a café or suitable local venue. We will require broadband for the session. We will run through the topics you would like to cover and I will give hands-on advice to help you with your particular stresses around social media.

The session can also be delivered via Skype but a stable, fast broadband connection is required.

I will tailor it to your level of expertise or confidence you have in social media and no question is too silly or basic. Social media is complex and time-consuming. My aim will be to increase your understanding and help you progress on your social media journey.

My minimum session time is 2 hours as normally there is a lot to go through and on occasion, I may have to suggest an additional time period if you have a lot to cover off.

Post 1-1 Social Media Coaching session:

I prefer clients to be able to focus on my sessions without having to write notes. Therefore I provide notes backing up my sessions detailing Tips, Actions, Next Steps and useful apps and tools appropriate to your requirements.

If you have questions or would like to find out more, email me quoting MAYOFFER.