How to improve your Facebook Ads with Lookalike audiences

L O O K A L I K E  A U D I E N C E S

 

Have you built lookalike audiences yet?

 

You need to have the Facebook Pixel installed and then you are good to go. The pixel will need to have collected some data before it can realistically build out a seed audience to build a lookalike audience from. Best way to do this is run a Traffic campaign driving traffic to your website, maybe with an incentive in order to ‘season’ the pixel. Once this has happened, you can build audiences in Ad Manager under Audiences.

 

First you build a seed Custom audience and this can be done from:

 

✚Website visitors

✚Facebook or Instagram page fans, page, post or ad engagers (good  – post iOS14 update)

✚People who have viewed videos or engaged with posts or ads (good  – post iOS14 update)

✚Uploaded customer files like mailing lists (good  – post iOS14 update)

✚App activity

✚Event interest (good  – post iOS14 update)

 

Then you use this seed audience to build a new LAL audience – to do this you choose the country you want the audience from and the % of the countries audience – 1% being an audience that matches closest to your seed audience and this goes up to a very loose match of 10% (I recommend testing 3% and a 1% against each other)

 

This is a great way of finding a new COLD audience who look like your existing customer and should be tested alongside Interest-based ad sets to see what works best for your business.

For more bespoke help with this and improving your Facebook Ads results book a POWER HOUR from £97ph

Email me:  Susie

Corona Virus Lock-down Update

We are now just over a week into isolation in the UK and I finally have a moment to post on here between juggling client work, home-schooling and settling the family into our new way of life.

No one could ever have imagined the impact this virus would have and we find ourselves in a totally unplanned situation. Some businesses have been hugely affected with a shutdown and others are thriving, with a third group trying to find a new outlet for their services or products.

👩🏻‍💻We have all had to embrace technology like never before. People are getting their grandparents iPads and setting them up on Zoom over the phone – unheard of a month ago – they wouldn’t have even really tried it!

I want to be able to help my clients get through this period but also I want to add value to other businesses who I have come to know through social or helped in workshops.

If you need help setting yourselves up to deliver your services online or are going to use the time to get yourself up and running on a new social channel, then let me know how I can help.

Whilst I can and have the time, I am offering you some free advice so get in touch with me on email and we can set up a call. I also offer free social media tips and you can sign up here.

✨If you sell a product you can still dispatch or sell a service that you can do online, then Facebook Ads is a perfect way of reaching your ideal customer.

There are fewer people advertising currently and CPMs are lower with a good return on investment being seen in both e-comm and lead gen. I can either offer one-to-one sessions to help get you set up or I can manage your ads for you. It may be the difference between your business existing during this crisis or really thriving.

😓Sadly, I can’t hold my workshops in the Hive in Cranbrook at the moment and I am missing running them. But I am looking for interest in online workshops.

I don’t feel comfortable telling you that now is the perfect time to upskill as everyone has different circumstances, but I am looking at moving my workshops online as a natural progression for my business. I have done all of my social media retraining and Facebook Ads learnings online and it can be a great and supportive way to learn with the right course.

I would love to hear from you about online workshops and whether you would prefer ‘learn at your own pace’ or ‘online, live’ teaching if you were to embark on a course.

👯‍♀️Being at home with the kids has turned me into a TikTok addict – I am currently using it for my business and learning how it all works. It has 500m active monthly users and 41% of users are 16-24. But I am seeing tonnes of mums, dads and over 30’s on there – it really is fun.

If you are interested in learning more about how a business can use this platform, then shout (just don’t judge the dancing!!)

As we know ‘business as usual’ doesn’t really exist in these exceptional circumstances but rest assured, I am here, at home, ready to help if you need it.

Stay safe,

Susie

e. susie@socialwize.co.uk

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What should a business do on social media during COVID-19?

When we all started our business we thought it would be plain sailing, right? 😀

We had something we loved, we had a plan, an amazing product, a fantastic USP and we went for it. 

But along the way there have been hurdles and now we are all facing another one that is possibly quite unexpected. 🥺

I have been asked by a few people whether businesses should still be on social media during this time as it seems all a bit, well, insensitive at the moment. 🤷🏻‍♀️

I wanted to talk to you about how your business can still use social media during COVID-19, how to adjust your messaging and things you can do to help your business during this difficult period.

➡️I have prepared a little video – you will need the sound on as I didn’t have time for subtitles today but hope it gives you some pointers for your business. 🔽🔽🔽

[The video starts off quietly for some reason but does increase after about 4 seconds]

I would love to hear about how you are coping and if you are adjusting your business – feel free to message me if you want a virtual cuppa!

How to repurpose your content

“To find success with social media, you have to create a LOT of content”

👆Now, let’s file that statement under “things I no longer believe.”


Because in the last 12 months of managing social media for myself and businesses, I’ve realised quality content can be broken down and easily repurposed on other marketing platforms. 👏🏻


This has changed the way I schedule and plan my marketing and it saves me time. ⏰

So how do we do it?🤷🏻‍♀️

A long post can be turned into:

  1. a blog for your website
  2. the main content for an email to your subscribers
  3. bitesize chunks for posts on social media platforms
  4. an article on LinkedIn
  5. a guest post on a collaborative website
  6. a lead magnet for download on your website.

There are many ways of repurposing your valuable content beyond just writing one post so save time and think about where else you can use it.

When I started out in business, I spent ages scheduling my posts and trying to think up something different every day and when I felt uninspired, I just stopped posting. 🤨
 

By spending the time on one piece of engaging content and adapting it for each platform, you reach more people with less effort and have more time for looking after your customers and business – WIN | WIN

➡️I’d love to know what statement flies around your industry that you’d like to toss out ⬅️

How to reach the right audience on Facebook Ads

A U D I E N C E   B U I L D I N G

It is crucial when running ads that you understand the audience you are trying to reach as well as your existing audience. If you are running the Facebook Pixel (and I hope you are) then you have the ability to build lookalike audiences from seed audiences of your existing fans.

To understand these fans and check they are aligned with your ideal audience or customer, use Google Analytics to check your web visitors and use Facebook and Instagram Insights to understand your seed audiences there.

You may find if you have been running lots of promotions or (!) bought Likes and Followers, that you have attracted people who are not your usual and ideal person. In this case, your seed audience may not be good enough to build a lookalike audience from.

But unless you check first, you won’t know.

socialwize

How to get to know your Audience

A U D I E N C E   I N S I G H T S

 

Audience Insights is a tool within Ad Manager or Business Manager which gives you data about your audiences so you can examine them, plan interest-based campaigns and build relevant ads and campaigns.

 

You can understand:

  • your audience’s demographics
  • Page likes
  • location
  • language
  • in-depth Facebook activity information such as propensity to comment, like posts, share posts and ads they clicked on.

You can also put in an interest like ‘Frequent Travel’ and see what other pages the audience follows so you can build a reliable Interest-based audience.

Facebook Audience Insights

Try it! If you want to get into advanced Audience Building then I would highly recommend ConnectIO audience builder which I use for client campaigns.

 

👋🏻As always, if you would like help with your ads, either looking for someone with experience to take the burden away or some coaching to get you back on track then get in touch. I will offer a special series discount of 10% off any package if you quote SOCIALADS19

.

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Understanding Ad Accounts

U N D E R S T A N D I N G    A D   A C C O U N T S

 

Ad Accounts can be a little confusing when getting set up on ads. New businesses can set up one ad account and set up a payment from a credit card. Once they are established they can add up to 5 ad accounts and this can increase with spend.

 

I am going to refer you directly to Facebook’s advice if you are struggling with ad accounts.

Facebook Support:

“If you can’t add an ad account to a Business Manager:

 

  • The ad account you’re trying to add has already been added by another business. An ad account can only be owned by one Business Manager. Instead, you can request access to the ad account.

[If you are managing someone else’s advertising you must request access and not ‘claim’ an ad account – very important!]

  • You have already added a personal ad account to Business Manager.

[If you have been just boosting ads to date you may have a personal ad account and not a business one]

  • You can only add one ad account from your personal Facebook account into Business Manager.
  • Instead, you can create a new ad account in Business Manager for use for your business page or you can request access to another ad account if you are working in an agency capacity.
  • You’ve reached the 5 ad account limit for adding new ad accounts to your business. There’s currently no available option to request more ad accounts. Your ad account limit increases based on your advertising spend.

 

***Look after your ad account, if payments don’t go through this can adversely affect how the algorithm treats your ads – be warned and put in a backup payment method. Some people have 2 ad accounts in case one gets blocked for inappropriate activity.

 

👋🏻As always, if you would like help with your ads, either looking for someone with experience to take the burden away or some coaching to get you back on track then get in touch. I will offer a special series discount of 10% off any package if you quote SOCIALADS19

socialwize

Do you need Facebook Business Manager to run your Ads?

B U S I N E S S   M A N A G E R

Business Manager is a free platform to enable you to run and track your ads, manage your Pages and different ad accounts, and add an agency to help you manage your business.

 

If you only manage one page and one ad account it may not be necessary to use Business Manager but if you have more than one page then set yourself up.

 

The main benefit I see is that you keep your personal Facebook separate from your business Facebook and you can give access to other people who may need shared access to your accounts. The security features are also better to ensure you maintain control of your assets.

Start here: Business Manager

 

👋🏻As always, if you would like help with your ads, either looking for someone with experience to take the burden away or some coaching to get you back on track then get in touch. I will offer a special series discount of 10% off any package if you quote SOCIALADS19

socialwize_facebookworkshop

NEW Workshop Dates: Facebook for Small Businesses, 8th November 18

Do you use Facebook for your business marketing? Are you confused by Facebook? Want to learn to use Facebook better? Are you managing a Facebook page and making no progress?

If you have answered YES to any of these questions then you need to BOOK A PLACE on our workshop!

BUY TICKETS HERE: EVENTBRITE

Come along to our workshop where you will:

~ Be taught how to set up your business Page correctly to attract followers

~ Understand how knowing your target audience is important and how to best engage with them

~ Learn about best practices for posting on Facebook and engaging with your audience

~ Get the lowdown on the importance of using video, the tools you can use to make them, including tips on Facebook Live and Stories.

~ Get to grips with the Facebook algorithm, how it affects your posts and what you can do to work with it

~ Introduce you to tools to schedule content to free up your time for your business

~Learn the basics of Facebook Advertising, boosting posts, a walkthrough of Ad Manager and core interest targeting

~ Understand how to set an ad budget and to reflect, refine and measure the success of your ads

WHERE, WHO, WHAT?

This will be an informal, interactive session which will include a presentation, group tasks and opportunities for questions.

This course is for the following people:
Small business owners, freelancers, and consultants. Anyone who would like to know how to use Facebook successfully for a small business!

**Please note this course will be held at the organiser’s house so it is an informal gathering and this has been reflected in the pricing of the workshop.

The course will be approximately 4 hours long and an optional 30 minutes for questions and practical advice.

The workshop will be hosted by Susie from socialwize and Lisa from Social Elements Media

Tea, coffee and light refreshments will be provided.

FEEDBACK FROM PREVIOUS WORKSHOP:

“Thank you ladies Lisa at Social Media Elements and Susie at socialwize who gave me (us) very useful information on Facebook for business today. Go girls go!” Body Stress Release Hertford

“Thank you to Social Elements Media and socialwize for a very useful & interesting course today.” – Lamburn & Turner

FAQs

What are my transportation/parking options for getting to and from the event?

Camellia House can be found between Leybourne Dell and Pullington Cottages, directly opposite the new school entrance in Benenden. There is some limited parking for about 6 cars in the driveway and additional parking on Rolvenden Road or Pullington Cottages.

What can I bring into the event?

Bring your laptop and phone where possible and ensure you have passwords for your Facebook account if you have set up issues

How can I contact the organizer with any questions?

Please email susie@socialwize.co.uk