{"id":2941,"date":"2023-10-04T19:21:19","date_gmt":"2023-10-04T19:21:19","guid":{"rendered":"https:\/\/socialwize.co.uk\/?p=2941"},"modified":"2023-10-09T20:39:56","modified_gmt":"2023-10-09T20:39:56","slug":"6-step-christmas-online-marketing-plan-2023","status":"publish","type":"post","link":"https:\/\/socialwize.co.uk\/6-step-christmas-online-marketing-plan-2023\/","title":{"rendered":"Build a Christmas Online Marketing Plan for your Business 2023"},"content":{"rendered":"\t\t
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We need to talk Christmas! It’s time to build your Christmas Online Marketing Plan.\u00a0 Many online retailers are already focused on this period and even beyond it.<\/span><\/p>

For many businesses, the holiday season can contribute a significant proportion of revenue to their total annual sales. It is therefore critical to get your online marketing right for this important time of year!\u00a0<\/b><\/p>

Follow our 6-step online marketing checklist to get it right!<\/b><\/p>

With the right planning and a 6 Step Christmas Online Marketing Plan, the holiday period can be a huge success for your business and here are the steps to help you on your way.<\/p>

1. Marketing Plan<\/h2>

Spend some time planning out your marketing for the rest of the year \u2013 this will not be time wasted.<\/p>

Focus on how much time and budget you have to put behind this seasonal push. If you plan to spend money on advertising, how much will your budget be and what platforms are best to reach your target audience? Plan your resources over the period and whether you need to recruit more help or outsource some work.<\/p>

Spend some time setting some realistic and measurable goals for your business, basing them on previous holiday seasons where possible.<\/p>

2. Email Marketing<\/h2>

Email marketing can be a great way of reaching your audience, but it is often over-used around Black Friday so ensure that your emails are targeted to segmented groups and, as with all marketing, relevant to your audience.<\/p>

If you are building up a customer database or email marketing list, make sure you have an automated flow for new subscribers so they get the latest offers.<\/p>

3. Website<\/h2>

If you are an online retailer, now is the time to tidy up your product catalogue and ensure everything is functioning correctly, especially your check-out and abandon cart flow. If you are using Shopify, see if you are eligible to use their new ‘One Page Checkout<\/a>‘ as speedy checkout is definitely a win. Set up Apple Pay, Klarna, Shop Pay so customers have payment choices.<\/p>

Make sure your returns information and delivery commitments are up to date and that the site images are reflecting the holiday season.<\/p>

4. Blog & Content Creation<\/h2>

If you have a blog page, now is the time to write some interesting content for your website, especially before you get too busy with orders! This content can be used on social media posts to drive people to your site all through the months up to Christmas so use it to promote your products or ideas.<\/p>

Think about producing gift guides for him\/her\/kids, beauty guides to get you through Christmas party season or holiday recipes. Create whatever content is most relevant for your business and which will add value to your customer.<\/p>

5. Social Media<\/h2>

Christmas is a great time to engage with your audience and customer base. Inject some festive fun into your posts and make sure you are on top of increased activity on posts and on direct messages. Increasingly people are using social media as the main communication with retailers so make sure you check your notifications regularly. Social media, as you know can be time-consuming but is definitely a great way of getting your message and product information out to your customer base.<\/p>